Employees seek greater careers primarily for two things. Money and Power, in no particular order. In Kenya, evening classes are becoming norm practices with age and cost notwithstanding. A mother and her daughter can be in the same classroom studying the same course. The education system in Kenya was and still is predominantly designed to cultivate careers rather than catalyzing innovative practices. be employed rather than employ and more precisely, the examinations are cut throat yardsticks of success.
Despite the national education authorities having the broad obligation to provide basic education for all, they cannot be expected to meet all human, financial or organizational needs and inputs. Industry leaders must ask themselves what the public sector should supply and what it entails to be a duty bearer. In general public funds for education are either stagnant or shrinking, a reality that imposes severe constraints on any ambitions to achieve basic education. New and revitalized partnerships can help overcome limitations by forging links between government, non-government organizations and the business fraternity.
On the flip-side and as much as education is and should be central to all that pertains individual and group success, for business it takes much more to successed. Understanding, your product, your clients, market dynamics and above building your own brand. In the recent past, multiple corporations between the government, banks and sector leaders to build the capacity of SMEs to grow has been well received but the trickle-down effect has not been forthcoming in due time.
In building a brand, a start-up needs to identify a couple of yardsticks. These among many being;
- Keep up with the industry trends (Make your business a regular contributor in the social media platform).
- Develop a niche over the same service / product providers.
- Develop services / products customized for the common folk as they make up the majority.
- Delve into uncharted waters (attempt business opportunities that have not been tried out)
- Have multiple services / products on offer. This will ensure that your business stays relevant throughout the year.
- Employ an aspect of CSR within your business.
- Develop a package for communication – an info pack for your existing and potential clientele.
- Make your enterprise people rather than individual based.
- Build your readership base and communication skills.
- Study the market and capitalize on the opportunities and gaps.
At Kuza Biashara SMEs are strategically guided on how to build their own brands – the Microsofts, CocaColas and McDonalds pretty much started the same way. The only disparity is that they did not have the invaluable support of Kuza Biashara or similar platforms. Further, Biashara focus broadly on one of two things, informing you or making you well known – a brand. Either way, we get it done. We tell business start ups, “You signed the right guy.” We’re going to get the awareness out; we’re going to help your grow such that in the short or mid-term future, your potential and existing clients will engage you based on one among many objective in mind which will be to make them say; “It feels good to be here and working with Kuza Biashara!!
